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Meet Willow, the Dating App That Won’t Judge You By The Appearance

Meet Willow, the Dating App That Won’t Judge You By The Appearance

T listed here are a lot of apps in the marketplace now for young people searching for love: Tinder, Bumble, and OkCupid, to call a couple of. Though their rationales vary—Tinder and Bumble are both in regards to the swipe, but on Bumble, women result in the move that is first in accordance with OkCupid you can easily get a handle on simply how much information you reveal up front—they all have one or more part of typical: Potential mates judge the other person considering appearance.

But Willow, an innovative new application striking the App shop on Wednesday, is searching for a different approach. As opposed to swiping left or right in line with the first selfie the truth is, you’re prompted to answer a couple of three questions—written by users—that are created to spark up a discussion. What’s more, users decide when if they would like to share pictures along with other users; to start with, the responses to these concerns are typical dates that are future.

The app’s founder Michael Bruch claims Willow places the “social” back social networking. Bruch, now 24, ended up being fresh away from ny University as he established the application year that is last. He claims he had been trying to fill a void he noticed when utilizing apps that are dating centered on swipes in the place of that which you like.

“You can match with a lot of individuals until you start talking to them,” Bruch tells TIME that you think are good looking but you don’t really know much about them. “If I’m going to expend time with somebody I would like to know that individuals have actually one thing to talk about–that’s what’s crucial in my experience.”

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