Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February
On the web gambling operator Unibet announced today that it’s to introduce an version that is overhauled of online gaming brand Maria later on this month. The business said that the overhaul would come with a completely responsive front-end site in addition to a brand tonality that is new. Hence, the it would be diversified in a bid to are more appealing to both feminine and male gambling customers.
Unibet bought Maria Holdings Ltd. back 2007 for the amount of £54 million. It will now be rebranded as Maria Casino in most the markets it runs by mid-February. The launch would be to happen in three stages. The overhauled website went go on February 8 in Estonia. It’s to be launched in the UK on February 15 and can go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later.
What’s more, it shall move its offering from online bingo to casino games as the latter have proved to be popular among gambling customers. Therefore, the brand will be able to target both male and players that are female.
The online casino games is going to be offered across all available networks. The Maria Casino web site will have its logo and branding revamped. Brand New personalization features and dashboard will be introduced also. Dersim Sylwan, Head of advertising for Maria, explained that although the web site will always be one ‘with a touch that is feminine’ these are typically now intending at expanding their client base so that it include both male and female gambling customers. Continuer la lecture de Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February