E-sports will be an official medal sport at the 2022 Asian Games in Hangzhou, Asia, thanks to a new strategic partnership between the Olympic Council of Asia (OCA) and Alisports, which will be owned by the Chinese e-commerce giant Alibaba Group.
Alibaba chief Zhang Dazhong’s company has invested millions in esports and did aided by the OCA to own video that is competitive within the Asian Games.
This means alongside the procession that is usual of, triathletes and ping-pong players will be a new breed of ‘cyber-athlete’ furiously pounding their joy-pads as they vie for gold in League of Legends, Dota 2 and Fifa.
The Asian games is definitely fertile ground for experimenting with more unconventional events. Over the years, there have, for instance, been medals for contests in body-building, bridge and board games.
There is also one thing called ‘dancesport,’ along with the popular southern game that is indian of,’ in which participants attempt to run past their opponents while holding their breath and repeatedly chanting ‘kabaddi, kabaddi, kabaddi.’ And yes, that last one is real, we vow.
Beyond the Fringe
But the truth is, esports isn’t any longer a fringe ‘sport’ like a few of the above. It is a spectator occasion that frequently fills arenas. Recent research revealed that esports can be popular a viewing practice among American male millennials as basketball or hockey.
Mainstream brands, from sports leag Continuer la lecture de Esports Included as Official Medal Event at 2022 Asian Games