Too sexy for his robe: this offending Index that is sporting ad been banned by the ASA as likely to cause offense to ‘a significant quantity of Christians.’
The UK’s Advertising Standards Authority (ASA) has banned a Sporting Index World Cup print ad, labeling it ‘seriously offensive’ and slamming it for linking gambling to intimate prowess. The ad that is offending an image of Rio de Janeiro’s Christ the Redeemer statue that had been altered to show Christ keeping a bottle of champagne with a bikini-clad girl draped around him. The terms ‘There is a more exciting part to Brazil’ appeared at the bottom of the page, while additional text offered £500 in free bets.
The ASA was busy launching an investigation after receiving 25 complaints about the ad, which appeared in the City AM and Racing Post newspapers while Paddy Power had its own way with the image at the Euro 2012 event. One regarding the complainants was the Christian organization Evangelical Alliance, which advertised that the ad was prone to cause offense that is widespread.
Link to Sexual Aptitude
In its defense, displaying Index stated that the imagery had been chosen that it had been digitally changed in a ‘light-hearted, funny and cartoon-like means,’ that was deigned to underline Rio’s reputation as a ‘city of fun. because it represents Rio de Janeiro and not due to the religious significance, and included’
To the charge that the advertisement Continuer la lecture de British Watchdog Bans Christ the Redeemer Sporting Index Ad