By Suzanne BearneBusiness reporter
Whenever Robyn Exton first launched her dating and social network software for lesbians and bisexual females, too little money for advertising implied she’d head to nightclubs armed with containers of spirits.
» In the beginning we’d head to nightclubs with a container of sambuca within one hand, and tequila when you look at the other, and encourage girls to download the application in substitution for a go, » states the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing outside of the toilets that are portable out toilet tissue with leaflets advertising the application.
This is straight right back, and Ms Exton’s low priced, but revolutionary, approach to advertising quickly saw individual figures increase steadily, then further gaining traction many thanks to good person to person. Continuer la lecture de just just just How Robyn Exton grew popular lesbian dating application Her