Younas stated the organization desired to released a message that is positive had been additionally funny.
« It really is a part that, particularly for the Muslim section, does not get portrayed very often, » he stated. « Sadly it is usually negative. We wanted to do things a little differently, freshen things up a little. «
He included that the response to the adverts happens to be « overwhelmingly good, » with a lot of attention on Twitter and Instagram.
« Obviously there were a few EDL English Defense League, a far-right, Islamophobic organization types whom fundamentally can’t stand any type of Muslim guide, » he included. « We had a little bit of that, but that has been 1% for the feedback we’d. «
Help from Silicon Valley
As well as the strategy truly appears to be paying down.
In the summertime of 2017, Muzmatch had been accepted into Silicon accelerator that is valley-based Combinator, who possess supported the kind of Airbnb, Dropbox, and Reddit and offer a community of resources and help for startups — in addition to investment.
« They invest $120,000 for 7% regarding the business, » Younas explained. « 13,000 businesses apply, 800 are flown out to bay area for an meeting, and 100 are accepted. It is harder to get involved with than Harvard. «
He included that Muzmatch had been the very first Muslim-centric startup to ever be backed by Y Combinator.
They confirmed to company Ins acquisition provides since they rely on the continuing future of the company.
Element of it is because the duo believe they will have a business model that is sustainable.
« People doubted we’re able to monetise the forex market at all, however the model we now have works, » Brodie stated.
Younas included: » And even though many users do not end up upgrading, due to the scale we are at, the those who do significantly more than cover our costs and also make certain we are able to purchase the working platform. «